specializedz senior-level marketing, branding & content team for multiplying your restaurant franchise locations

First things first, we review and audit your social accounts, creative direction, content strategy and we do the same for your top competitors. Based on our findings, we put together a 12-month action plan that is included in your Content Strategy document. We review and adjust this quarterly.

Let's figure out why you're investing into social media, what you hope to achieve, and who your dream customers are. Then, we'll see where they hang out online, how they chat, and what sort of content they interact with. Oh, and let's not forget what other brands they're keeping an eye on. It's all part of the plan!

We develop an annual content and/or digital strategy that is based on your short and long-term growth objectives. Book our CEO for a 30-minute consulting session whenever you need one to discuss anything from expansion to a new geography, attracting franchisees, creating a loyalty program or anything in between.

Customers and potential franchisees will judge a book by its cover. All else equal, a well-positioned and cohesive brand is the only thing that what will make you stand-out. If your business needs a rebrand, a new menu design or any other graphic design work, it'll either be included or can be added to your retainer.

There are no hidden fees, your monthly retainer amount is what you pay and we take care of producing the required content. Whether it's content for a local ad to build your email list, enroll people in your loyalty program or to announce the opening of a new city, our team of photographers/videographers and network of creators spans all across Canada!

Social media can get overwhelming. Having the right right strategy is 20% of the battle but having time-tested processes and tactics that will consistently deliver on that strategy is what makes the difference. Content calendars are created each month to reflect your current business objectives, events, launches or promotions. Making sure to stay relevant and on top of trends.

Social media can get overwhelming. Having the right right strategy is 20% of the battle but having time-tested processes and tactics that will consistently deliver on that strategy is what makes the difference. Content calendars are created each month to reflect your current business objectives, events, launches or promotions. Making sure to stay relevant and on top of trends.

Social media can get overwhelming. Having the right right strategy is 20% of the battle but having time-tested processes and tactics that will consistently deliver on that strategy is what makes the difference. Content calendars are created each month to reflect your current business objectives, events, launches or promotions. Making sure to stay relevant and on top of trends.

Highly-targeted advertising campaigns that deliver potential franchisee leads daily are an integral part of a fast growing restaurant franchise. Get direct access to our lead generation funnel that has been proven in the field across multiple other brands. Leads delivered directly to your email inbox every day.

Every mandate includes live reports for organic and paid social, along with local SEO and organic search reports at the franchise and franchisee level. Moreover, your marketing team (that's us) will be providing monthly interpretations and recommendations based on the data in these reports.

We develop a custom game plan for pre, during and post new location openings. Whether we're opening another location in the same area or 3 locations in a new city, we bring a tried and tested process that includes content creation, an opening party, on-site support, local advertising campaigns, influencers, local media & PR.

Depending on the tier you select, you will have weekly, bi-monthly or monthly calls with your marketing team (that's us). Your account director leads these calls. This is the time for creative brainstorming, reviewing performance, planing the next location opening or creative campaign.

Bring this up during one of your check-ins with our team or book a separate 30-minute consulting session to discuss anything and everything related to SEO. Whether that's local SEO, your website's on-site optimization or backlink profile, our team has the answers and right recommendations.

When should you invest into Google Ads? What type of campaign should you be running and how much should you spend? How can you track conversion and the return on investment? Get the answers to these questions and many more with a 30-minute consulting sessions with our CEO.

Eventually, you will grow to a stage where you will need to start building your in-house marketing department. Finding and hiring the right talent is the hardest part of this process. We can help with that, along with structuring your internal and external marketing teams in the most efficient way.

We support your franchisees through marketing consultations that will equip them with better understanding and knowledge of how to market locally as well as location-specific campaigns that will help them in a time of need.