book
a call

SPEAK WITH A RESTAURANT FRANCHISE MARKETING EXPERT

amplify your

restaurant franchise

|

MARKÉTIKA

Here is what you get:

here's what we're all about

Catch a viral wave on TikTok for your restaurant franchise.

Creating and managing content for your brand

Forget about answering reviews.

Increase foot traffic in your locations

See your online community flourish and engage.

Score the highest reviews across all platforms.

Happy franchisees who love your brand.

specializedz marketing, branding & content team for multiplying your restaurant franchise locations

specialized

favourite franchise brands we've helped to grow:

Instagram

TikTok

Burgers, smoked meat, sandwiches, fries, salads.

14

locations

Grilled chicken, healthy bowls, salad bar.

26

locations

Sweet and savoury crepes with toppings, shakes, smoothies, cold coffee.

5

locations

before 😭

after 😎

No clear strategy or understanding on what, how and where to speak to your customers.

1

Difficulty in producing high-quality, short-form video content consistently.

2

No reliable marketing partner to deliver meaningful results for the brand and the business.

3

click to unlock

No stress and uncertainty related to running a marketing department for your restaurant franchise.

1

Pride in seeing how your community is engaging and sharing your brand content online.

2

Proactive team of highly specialized marketers committed to help you scale your restaurant franchise brand (inter)nationally.

3

what's your fit?

Choose your plan:

foot-traffic & sales

Focus: Brand awareness, foot-traffic and sales.

for brands with 3-5
locations

Strategy: More ad spend, fewer pieces of content
Outcome: More recurring customers, profits and measurable returns on your marketing investments.
New location openings: every 6 to 12 months
Objective: Brands at this stage are looking to establish themselves in their local markets and bring-in a lot of new customers and sales.

secure a spot

growth
& scale

Focus: Community growth & engagement.

for brands
with 5+
locations

Strategy: Balanced between ad spend and content
Outcome: More locations, more (and better!) franchisee applications, more profit and faster growth.
New location openings: every 4 to 6 months
Objective: Brands at this stage are looking to connect with their community, test faster location opening and produce a significant amount of organic content while making sure that there's enough budget left for ad spend.

secure a spot

accel-
erated expansion

Focus:

Rapid expansion.

for brands with 15+
locations

Strategy: Omni-channel approach
Outcome: Full-scale digital marketing department at your disposal. Supporting and amplifying your locations growth nationally.
New location openings: every 2 to 3 months
Objective: Brands at this stage are growing quickly and are looking for a marketing team who can support and amplify that growth. We are responsible not only for the content strategy but also the digital strategy for all the organic and digital channels.

secure a spot

what you get
in every package:

Only with us ❤️ You are not ready for this 🤯

12-month
action plan
First things first, we review and audit your social accounts, creative direction, content strategy and we do the same for your top competitors. Based on our findings, we put together a 12-month action plan that is included in your Content Strategy document. We review and adjust this quarterly.
1
content strategy
Let's figure out why you're investing into social media, what you hope to achieve, and who your dream customers are. Then, we'll see where they hang out online, how they chat, and what sort of content they interact with. Oh, and let's not forget what other brands they're keeping an eye on. It's all part of the plan!
2
growth consulting
We develop an annual content and/or digital strategy that is based on your short and long-term growth objectives. Book our CEO for a 30-minute consulting session whenever you need one to discuss anything from expansion to a new geography, attracting franchisees, creating a loyalty program or anything in between.
3
creative direction & design
Customers and potential franchisees will judge a book by its cover. All else equal, a well-positioned and cohesive brand is the only thing that what will make you stand-out. If your business needs a rebrand, a new menu design or any other graphic design work, it'll either be included or can be added to your retainer.
4
photo & video content
There are no hidden fees, your monthly retainer amount is what you pay and we take care of producing the required content. Whether it's content for a local ad to build your email list, enroll people in your loyalty program or to announce the opening of a new city, our team of photographers/videographers and network of creators spans all across Canada!
5
content calendars
Social media can get overwhelming. Having the right right strategy is 20% of the battle but having time-tested processes and tactics that will consistently deliver on that strategy is what makes the difference. Content calendars are created each month to reflect your current business objectives, events, launches or promotions. Making sure to stay relevant and on top of trends.
6
community management
Social media can get overwhelming. Having the right right strategy is 20% of the battle but having time-tested processes and tactics that will consistently deliver on that strategy is what makes the difference. Content calendars are created each month to reflect your current business objectives, events, launches or promotions. Making sure to stay relevant and on top of trends.
7
geo-targeted
ad campaigns
Social media can get overwhelming. Having the right right strategy is 20% of the battle but having time-tested processes and tactics that will consistently deliver on that strategy is what makes the difference. Content calendars are created each month to reflect your current business objectives, events, launches or promotions. Making sure to stay relevant and on top of trends.
8

franchisee lead generation
Highly-targeted advertising campaigns that deliver potential franchisee leads daily are an integral part of a fast growing restaurant franchise. Get direct access to our lead generation funnel that has been proven in the field across multiple other brands. Leads delivered directly to your email inbox every day.
9
live reports (franchisor & franchisee)
Every mandate includes live reports for organic and paid social, along with local SEO and organic search reports at the franchise and franchisee level. Moreover, your marketing team (that's us) will be providing monthly interpretations and recommendations based on the data in these reports.
10
location
opening strategy
We develop a custom game plan for pre, during and post new location openings. Whether we're opening another location in the same area or 3 locations in a new city, we bring a tried and tested process that includes content creation, an opening party, on-site support, local advertising campaigns, influencers, local media & PR.
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assigned account director
Depending on the tier you select, you will have weekly, bi-monthly or monthly calls with your marketing team (that's us). Your account director leads these calls. This is the time for creative brainstorming, reviewing performance, planing the next location opening or creative campaign.
12

seo consulting
Bring this up during one of your check-ins with our team or book a separate 30-minute consulting session to discuss anything and everything related to SEO. Whether that's local SEO, your website's on-site optimization or backlink profile, our team has the answers and right recommendations.
13
google ads consulting
When should you invest into Google Ads? What type of campaign should you be running and how much should you spend? How can you track conversion and the return on investment? Get the answers to these questions and many more with a 30-minute consulting sessions with our CEO.
14
hiring & training
Eventually, you will grow to a stage where you will need to start building your in-house marketing department. Finding and hiring the right talent is the hardest part of this process. We can help with that, along with structuring your internal and external marketing teams in the most efficient way.
15
local marketing
We support your franchisees through marketing consultations that will equip them with better understanding and knowledge of how to market locally as well as location-specific campaigns that will help them in a time of need.
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