Industry: Food franchise
Location: Quebec & Ontario, Canada
Targeting: Provincial
Time of engagement: 2019 -
ongoing
About
Focused on fresh, high-quality local ingredients, Poulet Rouge is one of the fastest-growing fast-food franchises in Quebec. Combining their love for chicken and a healthy obsession with making sure every meal is as tasty as it is healthy, the Quebec-based business expanded into Ontario and opened its 20th location in 2021.
Challenge
After opening its 5th location, Poulet Rouge realized the potential and opportunities that digital marketing offered yet it lacked the internal expertise. They needed a partner capable of effectively engaging their audience and building a community.
Mandate
Increase poulet rouge’s brand notoriety, build a community and support fast-paced growth across canada.
Solution
People trust other people over brands. With consumers’ voices being louder than ever, we focused on community management through comments, DMs and user-generated content. From the insights gained during these interactions, we designed and launched initiatives such as the online nutritional calculator.
In 2019 our digital strategy evolved to include influencer marketing initiatives. Local influencer campaigns played a key role in growing the Poulet Rouge brand by increasing its visibility and engagement within new communities.
Strategy:
Services:
Network:
Platforms:
“Marketika leverages their creativity and technical expertise to produce quality results.”
- Founder, Poulet Rouge
Selected creative work
younger generations now turn to social networks to research brands more than search engines.
@poulet.rouge CDN GANG IS READY FOR YOU! ☄️???? ON VOUS ATTEND! #cotedesneiges #montreal ♬ Turning Me Up (Hadal Ahbek) - Issam Alnajjar & Loud Luxury & Ali Gatie
@poulet.rouge HIDING 10 GIFT CARDS AROUND LAVAL TODAY! Stay tuned for our Carrefour Laval opening date! ???????? #pouletrouge #mtl #laval ♬ Up - Cardi B
brands that partner wisely with creators are connecting with new audiences, earning their trust, and gaining cultural capital.
- Hootsuite social trends 2022
@poulet.rouge WE ARE NOW OPEN ???? CARREFOUR LAVAL we are ready for you! #pouletrouge #laval #montreal #MTL ♬ Goosebumps (Remix) - Travis Scott & HVME
communities will develop, and take control. consumers have a voice. It may be fairly quiet, but when those voices come together, in vast social communities, they’re loud enough to change the world.
- 2022 Talkwalker Report
@poulet.rouge FAIRVIEW POINTE CLAIRE WE ARE OPEN! ???????????? #pouletrouge #westisland #westislandmontreal ♬ MONTERO (Call Me By Your Name) - Lil Nas X
@poulet.rouge The athletes’ choice Poulet Rouge! ???????????? #PouletRouge #Poutine #Food ♬ son original - Poulet Rouge
“Marketika leverages their creativity and technical expertise to produce quality results.”
- Founder, Poulet Rouge
stAts
38.6m
5-25
2x
1.2mil
Brand impressions in 3 years.
Grew 5 to 25 locations in 3 years.
Engagement rate of the industry standard for the food & beverage industry (2.4%) Source.
Consumers engaged in 3 years.
3+mil
TikTok organic views in 12 months.
Our work
client review
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