Industry: Consumer Goods
social media
Location: Canada
Targeting: National
Time of engagement: 2020 -
ongoing
About
Festool is a world-renown manufacturer of high-end power tools. Established in 1925 in Germany it now employs nearly 3,000 people and has operations in over 26 countries, including in Canada, one of its youngest and fastest growing subsidiaries.
Challenge
Festool needed to establish a strong presence in the Canadian market, grow their brand notoriety and ultimately sell. Competing brands were much further ahead in terms of market penetration and Festool was looking for a partner that had a deep understanding of the Canadian consumer and could effectively target and engage a niche audience across Canada and Quebec.
Mandate
grow festool’s brand notoriety within the professional and hobbyist sectors across the canadian market.
Our solution
Consistent content strategy developed and executed over Facebook, Instagram, YouTube and LinkedIn highly targeted to renovation and construction professionals as well as DIY hobbyists to support events, product launches, influencer marketing and other corporate initiatives.
In year 2, we put together and executed highly-targeted advertising campaigns across Google Search, Display and YouTube which opened up even more touch-points with our audience.
Things change quickly on social media, we foresee our next steps in the direction of newer social platforms and the building of communities through content creators.
Strategy:
Services:
Network:
Platforms:
Coms strategy
Market research
Content strategy
Social media strategy
Social media management
Content production
Community growth & management
Advertising management
Communications planning
Editorial calendar
Contest management
Creators & influencers management
Video production
TikTok creators
Content creators
never make the mistake of thinking the more followers you have, the bigger your community. you do your brand a disservice by thinking a passive following is equal to an engaged, thriving and loyal community
- Hootsuite Social Trends 2022
Selected creative work
stAts
21.3m
24k
2.52%
Brand impressions in 1.5 years.
IG followers growth
Engagement rate (2.5x industry standard for retail industry). Source
300+
website conversions
Our work
client review
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what is your primary objective?
2
last year’s social media budget:
3
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your social media?
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