ongoing
Industry: Consumer goods
Location: Montreal, Canada
Targeting: International
Time of engagement: October 2019 -
About
Objective
dsasdsad
“We reached the limit of what we could do ourselves in terms of Google Ads and Facebook Ads, and just needed help with our digital marketing. We realized if we wanted to improve at digital marketing it would require a significant time investment, or we could invest in an outside partner like TTBA Group.”
Maciek Piskorz, CEO Apollo Scooters
Maciek Piskorz, CEO Apollo Scooters
Mandate
design, launch and scale a profitable paid acquisition channel for a new
e-commerce brand across north america.
$0 to 7-figures
stAts
Process
audit.
understanding
the user
understanding
the user
Analyzed historical and industry data to understand multiple customer segments. A thorough PPC audit unveiled opportunities to increase ROI across all paid media channels.
1
creating ads and messaging that convert
Basing of Apollo's unique value proposition as well as key attributes we produced compelling copy and engaging creatives for multiple search and social media platforms.
2
advanced
e-commerce campaign setup
e-commerce campaign setup
Online acquisition funnel design and development. Multi-channel advertising and retargeting campaign setup. Collaboration on content creation and in-depth analytics and e-commerce tracking setup.
3
campaign launch and optimization
Daily monitoring, weekly optimization, monthly reporting. Optimization towards scalability while keeping acquisition costs stable.
4
leading the e-commerce ads department
As Apollo's business grew, our strategies adapted. We launched new products and opened the US market. We moved-on to the performance based relationship model where all parties incentivized to work towards the same goal.
5
Outcome
6x revenue growth of the paid media channel year over year, at the same customer acquisition cost
From
paid media channel
“We set a new record for monthly sales the second month after we began working with them. While that’s due in part to the shopping extravaganza that is Black Friday and the holiday season, it’s also probably because of their expertise and strategy.
In terms of ROI, we have longer-term KPIs. However, I do know that we’re producing some gains each month.”
- Maciek, Co-Founder & CEO of Apollo
In terms of ROI, we have longer-term KPIs. However, I do know that we’re producing some gains each month.”
- Maciek, Co-Founder & CEO of Apollo
+600%
0-7*
0-8*
x12
Revenue growth of the paid media channel year over year.
Grew 0 to a 7-figure paid media channel in 12 months.
From 0 to an 8-figure paid media channel in 24 months.
Grew advertising budget twelve fold.
Our work
Customer Acquisition Cost (CAC)
Learn more here.
Learn more here.
- read the full review
built by friends. run by partners.
let’s
do something
extraordinary
together
do something
extraordinary
together
Complete this brief to get started. Let’s see if we are the good fit!
1
what is your primary objective?
2
what is your budget
to reach this objective?
to reach this objective?
3
why now?
4
why us?
5
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