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Link Energy

Web Design, PPC, Social Media Management

DISCOVER PROJECT

client

Link Energy

location

Alberta, Canada

service

Lead Generation
Pay Per Click
Social Media
Web Design

industry

Electricity and Natural Gas

Mandate

TTBA Group

"We believe that what is good for business
should be good for the world."
Interview with Link Energy CEO Wayne Burke

1. Launch a profitable lead generation campaign
2. Grow Link Energy's brand in Alberta
3. Produce engaging content for social media
4. Manage the brand's social media and reputation
5. Manage omni-channel advertising campaigns
6. Redesign the website

how do we get there?

pay per click campaigns

Google Ads
Landing page design
Facebook and Instagram ads
Omni-channel retargeting

social media & reputation

Social Media Strategy
Content Calendar
Content Production
Reputation Management

new website

Custom design
User friendly
Conversion optimised
Easy CMS

RESULTS?

lead generation

Landing page design

optimized to convert visitors into leads using a "tripwire" offer strategy.

Please visit on Desktop or Mobile device:
→ link ←

4.76% ad ctr

To maximize CTR our team tests multiple well-written ad copies along with all the necessary ad extensions.

26% conversion

Landing pages are always tested for UX on multiple screens and browsers to optimize for lead conversion.

$5.04 per lead

During 12 month of the campaign, we collected over 3,000 leads at less than $10 per lead.

+ 721% roi

Up to 931.11% ROI monthly including agency fees expense.

want to learn more about the strategy behind this campaign?

Read our article on TTBA INSIGHTS Blog.

READ ARTICLE

web design

Visit website here ←

social media

1M Impressions

Total impressions for the period of 12 months since the beginning of the campaign.

13,900% Increase

Total engagements on Facebook increased by 13,900% since previous date range (12 months).

1,591% Increase

Total impressions on Facebook increased by 1,591% since previous date range (12 months).

281.8% Increase

Total fans increased by 281.8% since previous date range (12 months).

“

ttba group has grown the roi and reduced customer acquisition costs. the team is incredibly knowledgeable, timely, and responsive. they resolved some preliminary results issues by instituting more meetings and follow-up.

Justine Coote, Marketing Manager at Link Energy
Clutch Review (read review)

some of the social media content produced: