Launch social media accounts for the Quebec region. Design and execute a multi-channel social media campaign leveraging influencers, content creators and video/photography production across earned and paid channels.
Shortly after, we launched a TikTok channel. Interacting with the “coffetok” community on Tiktok and our Instagram coffee fanatics is crucial to building authentic and genuine relationships.
In 2019 our digital strategy evolved to include influencer marketing initiatives. We reached out to engaged content creators within the community, created some delicious recipes and gave the social media channels an overall fresh, new aesthetic look.