Launch social media accounts for the Quebec region. Develop and execute a content strategy aimed at a highly niched audience of accounting agencies. Consistent and cohesive social media strategy creating engaging content across Instagram, Facebook, and LinkedIn.
Develop and execute a B2B lead generation strategy on LinkedIn. Building on top of the targeting capabilities that LinkedIn offers and Dext’s large database of lead magnets, we were able to create a full customer acquisition funnel that greatly reduced the CPL while maintaining the quality of the leads.
With a very large number of existing customers, community management was a top priority. Routing consumers’ inquiries from DMs as well as producing compelling and insightful content about Dext’s features allowed us to generate genuine interactions with our audience.