Industry: SAAS, Accounting
Location: Quebec, Canada
Targeting: Local
Time of engagement: 2021
About
Dext is a UK-based SAAS platform for accountants and bookkeepers. With operations all across the globe, their goal is to make the businesses of their clients more profitable, productive, and effective with better data and insights.
Challenge
Dext needed to develop an effective content strategy for the Quebec market in order to increase its brand notoriety, attract new clients and reduce its cost per lead.
Mandate
launch and scale b2b customer acquisition campaigns with supporting social media marketing activities in québec, canada.
Our solution
Launch social media accounts for the Quebec region. Develop and execute a content strategy aimed at a highly niched audience of accounting agencies. Consistent and cohesive social media strategy creating engaging content across Instagram, Facebook, and LinkedIn.
Develop and execute a B2B lead generation strategy on LinkedIn. Building on top of the targeting capabilities that LinkedIn offers and Dext’s large database of lead magnets, we were able to create a full customer acquisition funnel that greatly reduced the CPL while maintaining the quality of the leads.
With a very large number of existing customers, community management was a top priority. Routing consumers’ inquiries from DMs as well as producing compelling and insightful content about Dext’s features allowed us to generate genuine interactions with our audience.
Strategy:
Services:
Platforms:
“Marketika’s outputs have achieved our expectations. They have a great workflow where they have frequent check-ins and catch-ups for their strategies, posts, KPIs, and data analyses.”
- Justine
Social Content
word-of-mouth marketing isn’t about giving customers talking points as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you
- Deborah Eastman, Vice President at Cognizant
Selected creative work
Stories
stAts
81,046
2x
3.3%
Total audience engaged
Decreased CPL(cost-per-lead) by 2x
5x industry standard for the tech & software industry. Source
100+
Generated over 100 highly-targeted B2B leads in the accounting agency industry
Our work
client review
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