9 roas

quarter of

operations

e-commerce

"I expected a $50,000 revenue in January, and we made $300,000."

Marketing Director, Ascend

in the first

About

Objective

Launched in December 2021, Ascend is a home gym equipment e-commerce brand, one of three under the management of the same group. With a focus on cardio equipment, Ascend sells primarily treadmills and spin bikes offering unparalleled value for the price of their products.

"We were launching our third brand in 2021’s holiday season, but the whole launch was rushed as we didn’t finish the branding until late October 2021. Still, we wanted to meet that holiday deadline, so we hired MARKETIKA with very short notice to help us with PPC advertising."

Ryan Sullivan, Marketing Director

Mandate

Project scope

stAts

audit.
understanding
the user

This was the client's third e-commerce brand and the second in the home gym equipment industry. Having access to accurate and recent data from the other brands, we were able to build on top of it, guaranteeing a successful launch.

1

ads and creatives that convert

Given the urgency of the time window to launch, we worked closely with the client's internal creative team to design the ads and email flows needed for the launch. Ad copy included variations of lifestyle, product and promotions

2

email marketing, klaviyo flows

A series of welcome, browse abandon, cart abandon and thank you email flows were designed and written leading up to the launch. These later contributed a substantial piece of the total revenue generated every month.

3

advanced e-commerce campaign setup

With a monthly ad spend in the hundreds of thousands, we continuously try and test the campaign objectives and bidding strategies that deliver the highest returns. This is then applied to launch such as this one to increase our chances of success.

4

campaign launch and optimization

Daily monitoring, weekly optimization, monthly reporting. Optimization towards scalability while keeping acquisition costs stable.

5

Outcome

a super successful launch of the brand. we went from $0 to $300k in profitable revenue in month 1.

from

$0 to $300,000

in profitable revenue in month 1

"Our advertising efforts were so tremendously successful that we sold out all of our bikes, 830 units, between January and February 2022."

Ryan Sullivan, Marketing Director

9 roas

$1500

30%

60%

x9 return on advertising spend

Daily budget across multiple channels

Of the revenue is being driven by emails

Of email revenue is coming from welcome flows

Our work

Project lead: Konstantin

Digital strategy: Konstantin

Senior paid media: Berkay

know
the
team