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Discover the marketing models we use in our work, |

insights

sales
funnel

Reach
Acquisition
Warming
Sale
Delight
Referral
AWARENESS
CONSIDERATION
CONVERSION
LOYALTY
?
?
?
TRIGGER
Stages of the sales funnel.
Marketers design and optimize each stage of the funnel to maximize the CONVERSION rate and cost.
Action triggers.
Action triggers are designed to re-engage the user for a new action avoiding the costs of the stages of AWARENESS and CONSIDERATION.
Purchase anatomy.
Every human purchase goes through the same stages of the sale process.
#1
#2

the revenue formula

$
=
l
q
x
c
x
p
x
Revenue
Leads
Conversion rate
Average sale
Frequency
Watch video explanation

3 attributes of a strong brand

r
Resonance
READ MORE ABOUT RDT HERE
#3
d
t
Differentiation
Trust
1.
Product
#4
2.
3.
Brand
Acquisition channels

3 elements of a
healthy business

3 elements
of a healthy business
1
2
3
4
Need / Want
Decision
Referral
Sale
#5

customer journey
model

Trigger
Customer
Factors:
Features
Security
Trust
Brand
Price
experience

Articles

Lorem Ipsum is not simply random text
Contrary to popular belief, Lorem Ipsum is not simply random text.
Lorem Ipsum is not simply random text
Contrary to popular belief, Lorem Ipsum is not simply random text.
Lorem Ipsum is not simply random text
Contrary to popular belief, Lorem Ipsum is not simply random text.
Lorem Ipsum is not simply random text
Contrary to popular belief, Lorem Ipsum is not simply random text.
Lorem Ipsum is not simply random text
Contrary to popular belief, Lorem Ipsum is not simply random text.
Lorem Ipsum is not simply random text
Contrary to popular belief, Lorem Ipsum is not simply random text.
5 Marketing trends in 2019 to watch out for
Future is now. Here is a list of Marketing trends for 2019.
You have no power here salespeople!
Do you know how to sell to your customers? Here's how the relationship between business and consumers has changed over...
The story of a silly business owner
More than once, we have faced a very simple and evident mistake that business owners make when building their company.
How to create a brand that sells
Like most of us, you have heard too many definitions, sometimes vague, arbitrary and even contradicting. Sound familiar?
7 Tips on how to survive the new Facebook algorithm update!
Facebook is making headlines AGAIN. This time it’s not because of a revenge porn lawsuit in Ireland or for selling advertising space to Russia.
How to 3X profits applying the marketing funnel
Running a business is never an easy task. Sooner enough, all owners ask themselves the same question: How do I make more sales?

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