So how does this impact business?
1. This update will not affect the ad algorithm (for now) but organic reach will take a nose dive for pages that do not have engaging content.
2. Since the organic reach will decrease, brands will turn to advertising to get their content in front of their audience. The result? Higher cost-per-impression and cost-per-click!
3. As ad space is running low, the price of ads are increasing and organic reach is about to hit an all-time low, Influencers are the ones that have the most to win from this.
Because they have a loyal following that continuously, in large numbers, engage and react with their content. After this Facebook update, pages with that type of audience behaviour will rise and pages with stale content will suffer.
Of course, influencers are not 100% protected. At the end of the day, influencer or not, you are at the mercy of the platform that you are using to communicate with your audience. In this case, Facebook will dictate exactly what effect the new algorithm will have on influencers using their platform.