Our mandate was to promote the newly opened nightclub in Montreal. Becoming the head of branding, identity, production and creative direction, we generated buzz and tripled the sales.
we identified 4 main objectives:
establish the habitat brand in the montreal nightlife scene
Branding Video production PR & marketing campaign Stationary
schedule some of the hottest act performances at habitat
16 international bookings 55 local acts 15 special events
develop and implement content marketing strategy
Social media presence Photography Interviews with international performers Videos
create exceptional nightclub experience
Recruitment, training and floor management Renovation and interior design
habitat showreel
key results
+ 300%
Increase in sales compared to the previous 6 months
+ 13,000
New visitors in 6 months
+ 9
Sponsor partnerships acquired, resulting in additional streams of revenue.
+ 30%
Increased revenues for the entire business chain (club, strip bar and restaurant).