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More Than a Jacket
Kickstarter Campaign for Urban Circus

DISCOVER PROJECT
client
Urban Circus
location
Paris, France
service
Kickstarter
Industry
Apparel
mandate
Launch Kickstarter campaign for Urban Circus - a Modern Cyclist Apparel and Life-Saving Fashion Brand.

1. Research & Strategy
2. Branding & Production
3. Trade Show Management
4. Lead Generation
5. Google & Facebook Ads
6. Partnerships & PR




we phased the project in 4 main objectives:

branding and production
Stationary
Trade show booth design
Product photoshoot
Production of 3 videos
Kickstarter page design
trade show
Booth at the Salon Du Velo
Direct pre-orders on site
Email collection
Creating the buzz
Partnerships
kickstarter launch
Kickstarter Strategy & Timeline
Design Kickstarter Offers
Partnerships & Cross-promos
Pledge Management
advertising
Facebook Ads
Instagram Ads
Google Ads
Facebook Messenger
Planning is key. Execution is game. We designed a lead funnel to collect emails(leads) for the upcoming campaign.
WATCH VIDEO
SEE BRANDING
Your New Biking Jacket Is Here
Main Kickstarter Video
brand assets ↓
Printed assets like banners, business cards and flyers were designed for the trade show. Digital brand assets were used for ads, landing pages and kickstarter page.
Browse the Brand Kit
video ↓
photo ↓
print ↓



kickstarter page design
- Custom Design
- Conversion Rate Optimization
- Email Automation
- Pricing, pledges, offers
- Copywriting

Visit Urban Circus Kickstarter Page
3,000
Lead as well as Messenger subscribers collected as a result of successful lead generation campaign.
223
People pledged to support the campaign on Kickstarter.
1,343,035
People reached during advertising campaign as well as lead generation efforts.
$31,853
Was earned from 223 backers pledged, helping to bring Urban Circus project to life.
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1
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2
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