More Than a Jacket
Kickstarter Campaign for Urban Circus
Kickstarter Campaign for Urban Circus
client
Urban Circus
location
Paris, France
service
Kickstarter
Industry
Apparel
mandate
Launch Kickstarter campaign for Urban Circus - a Modern Cyclist Apparel and Life-Saving Fashion Brand.
1. Research & Strategy
2. Branding & Production
3. Trade Show Management
4. Lead Generation
5. Google & Facebook Ads
6. Partnerships & PR
1. Research & Strategy
2. Branding & Production
3. Trade Show Management
4. Lead Generation
5. Google & Facebook Ads
6. Partnerships & PR
we phased the project in 4 main objectives:
branding and production
Stationary
Trade show booth design
Product photoshoot
Production of 3 videos
Kickstarter page design
Trade show booth design
Product photoshoot
Production of 3 videos
Kickstarter page design
trade show
Booth at the Salon Du Velo
Direct pre-orders on site
Email collection
Creating the buzz
Partnerships
Direct pre-orders on site
Email collection
Creating the buzz
Partnerships
kickstarter launch
Kickstarter Strategy & Timeline
Design Kickstarter Offers
Partnerships & Cross-promos
Pledge Management
Design Kickstarter Offers
Partnerships & Cross-promos
Pledge Management
advertising
Facebook Ads
Instagram Ads
Google Ads
Facebook Messenger
Instagram Ads
Google Ads
Facebook Messenger
Planning is key. Execution is game. We designed a lead funnel to collect emails(leads) for the upcoming campaign.
brand assets ↓
Printed assets like banners, business cards and flyers were designed for the trade show. Digital brand assets were used for ads, landing pages and kickstarter page.
video ↓
photo ↓
print ↓
kickstarter page design
- Custom Design
- Conversion Rate Optimization
- Email Automation
- Pricing, pledges, offers
- Copywriting
Visit Urban Circus Kickstarter Page
- Conversion Rate Optimization
- Email Automation
- Pricing, pledges, offers
- Copywriting
Visit Urban Circus Kickstarter Page
3,000
Lead as well as Messenger subscribers collected as a result of successful lead generation campaign.
223
People pledged to support the campaign on Kickstarter.
1,343,035
People reached during advertising campaign as well as lead generation efforts.
$31,853
Was earned from 223 backers pledged, helping to bring Urban Circus project to life.
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Complete this brief to get started. Let’s see if we are the good fit!
1
what is your primary objective?
2
what is your budget
to reach this objective?
to reach this objective?
3
why now?
4
why us?
5
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