D&D Moving

AdWords Lead Generation

Our mandate was to restructure & optimize the acquisition funnel for a moving company in Montreal. Services included landing page design, ad campaign optimization and "tripwire" offer development.

we identified 3 main objectives:

expand Into new
geography

North-Shore
West-Island
South-Shore

Increase average
check

Better-Paying Clients
Larger Projects
Longer Contracts

Increase volume of
sales

Additional Contracts
More Brand Exposure
Better Return on Ad Spend

RESULTS?

Landing page design

optimized to convert visitors into leads using a "tripwire" offer strategy.

Please visit on Desktop or Mobile device:
→ link ←

3.27% ad ctr

To maximize CTR our team tests multiple well-written ad copies along with all the necessary ad extensions.

34% conversion

Landing pages are always tested for UX on multiple screens and browsers to optimize for lead conversion.

$6.43 per lead

During 3 month of the launch, we collected over 370 leads at less than $10 per lead. D&D team has an immediate access to the list.

+ 315%
roi

+ 315% ROI including the setup fee and landing page design.

“

Every meeting with these guys is a learning experience.
I'm proud to say that our cost per lead and cost per client acquisition have never been lower. We're launching a few more campaigns in the coming weeks and very excited to see what's to come!

Dmitriy Ermolaev, Owner of D&D Moving
Google Review (Translated)

want to learn more about the strategy behind this campaign?

Read our article on TTBA INSIGHTS Blog.

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