Pegasie Technologies

SEO Promotion for Software Quality Assurance Company Case Study

Our mandate was to get first page rankings for selected pages & keywords and increase the number of inbound leads from the organic search.

here are the strategic stages we broke it down into:

keyword feasibility analysis

- Competitor Analysis
- Backlink Profile Analysis
- Keyword Research
- First Page Ranking Potential

on-site cleanup & optimization

- Meta Tag Optimization
- SSL Certificate
- Site Speed
- UX Optimization
- Google Search Console
- Backlink profile Cleanup (disavow)

manual outreach and organic growth

- Domain Authority Growth
- Manual Outreach
- Backlink Building
- Social Media Signals
- Content Curration

results after 4 months:

website user experience optimization

Adding a form and a CTA (call-to-action) on the front page
will significantly increase the lead acquisition
conversion rate.

Before

After

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(click to enlarge)

26 .vs 13 high-relevant keywords
on the first page of Google

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selected keywords ranking growth

"QTP Test Services"
25 positions UP

"QTP Testing Services"
50 positions UP

"Automation Testing Services"
26 positions UP

"UFT Testing Services"
25 positions UP

key performance Indicators
In Organic Traffic

+25%

Organic Traffic

+28.98%

New users

+16

New Ranking Keywords

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